Effective Date: May 15, 2010

APA Animation Production Ltd (“APA”, “us” or “we”) is committed to providing you with a trusted environment on our web site.

APA is registered under the Data Protection Act 1998 and will comply with that Act’s provisions.

This Privacy Policy discloses how we collect, protect, use, and share information gathered about you on our website (and in certain cases, information gathered about you offline or by any method) as well as, in some cases explained below, how we share information with certain third parties.

Except as specifically mentioned below, this Privacy Policy only applies to information gathered on our website and does not apply to information collected by us through other means, such as by telephone, mail or transactions at conferences and other locations.

You will always know that you are on our website because it will have a direct link to this Privacy Policy.

We hope that this Privacy Policy will help reinforce your confidence in our Web site and enhance your experience on the Internet.

Does this web site collect personal information from children under the age of 13?

No, APA’s web site does not collect personal information from children under the age of 13. Our web site is directed to adults who are interested in enhancing the play and learning experiences of their own children or their clients who are children. The design, content and language of our web site therefore are designed for an adult audience.

What information does APA’s web site collect, and how does the site collect it?

You can surf our Web site and view much of our content without giving us any personally identifiable information.

Information You Provide

There are certain activities on our site where the collection of personally identifiable information is necessary, such as making a purchase, accessing specific pieces of content, entering a contest or sweepstakes, and contacting us. You will always know when personally identifiable information is collected, because you will have to supply that information to us or give your permission for us to collect that information. For most activities, we collect only your first and last name, e-mail address, postal address, and birth date. When you make a purchase, we also collect your credit card information and shipping information. We may also receive personally identifiable information from our business partners, which we will use according to this Privacy Policy.

Information Collected from You with Technology

Our website uses information collected through technology to make our site more interesting and useful to you. In some circumstances, it may not be readily apparent to you that such information is being collected. For instance, when you come to our site, your IP address is collected. An IP address is often associated with the portal through which you enter the Internet, like your ISP (Internet service provider), your company, or your university. Standing alone, your IP address is not personally identifiable.

At times we also store information regarding the frequency with which our visitors visit various parts of our site and where on our site they visit. We may combine this information with personally identifiable information to identify a visitor in order to provide relevant content, ads, and e–mails to that visitor, as well as to enforce compliance with our Terms of Service, and to protect our service, site, visitors, and other parties.

What Are Cookies, and How Do We Use Them?

Cookies are pieces of information that a website sends to your computer while you are viewing that website. These pieces of information allow the website to remember important information that will make your use of that site more efficient. APA and other companies operating on the Internet use cookies for a variety of purposes. For instance, when you return to our site, cookies enable our site to remember who you are, so you don’t have to log in again. You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (e.g. Internet Explorer) settings. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookies. If you turn cookies off, you won’t have access to many features of our site that make your Web experience smoother, like the features mentioned above, and some of our services will not function properly.

How does APA use the personally identifiable information about me that it has collected?

APA uses personally identifiable information collected online in a number of ways. One of the ways we use such information is to complete transactions. For example, if you purchase an item from APA online, we use your information to process your order. If you contact us for help, we will use the information to respond to you. We also use your information to notify you if you’ve won a sweepstakes or contest. Information we collect is used to send you e–mail updates and newsletters about our products and our website. We also use the information you provide to send you e–mail and postal mail promotions, as well as offers from other companies, unless you have elected not to receive these promotions and offers.

Additionally, at times, we may supplement a visitor’s record with data from a third party in order to serve our visitors by providing, among other things, relevant content, ads, and e–mail and to send postal mail promotional materials. This third party data may be either general demographic information or information specific to our individual visitors. For example, with respect to general demographic information, there are companies that infer a consumer’s preferences based on the consumer’s postcode. With a postcode, these companies can generally infer home ownership, vacation choices, television viewing habits and similar characteristics. With this additional information, we can then better customize our content, ads and email based on these inferred characteristics. The data that we obtain in this manner from third parties will not be shared with any third party, except as permitted by this Privacy Policy.

Does APA share information with companies or other organizations?

We will share your information or send you messages on behalf of another company as described below.

Companies That Are “Standing in the Shoes” of APA

Sometimes we hire companies to help us deliver products or services, like a shipping company that delivers a package or a company that helps us fulfil prizes for a sweepstakes or a contest. In those instances, we need to share your information with these companies. Sometimes we also work with other companies who assist us in gathering your information in order to enable us to provide you products and services. All of these companies are basically “standing in the shoes” of APA — they are acting as extensions of us with respect to gathering and using your information — and they are allowed to use your information only for delivery of the product or service.

Companies Offering Promotions, Products, or Services

On occasion, we may offer promotions, such as sweepstakes or contests, in conjunction with a sponsor or partner. If you choose to participate in one of these joint promotions, we may provide your information to the other sponsor of the promotion, in which case, that sponsor will use your information in accordance with its privacy policy. Of course, whenever we conduct one of these joint promotions, we will identify the other sponsor of the promotion to you so that you can make an informed decision about whether you wish to participate in the promotion.

Third-Party Advertisers

To ensure our visitors’ privacy, if we allow advertising on our site it will only be from those companies that have their own privacy policy. Once you’ve clicked on an advertisement and have left our website, our Privacy Policy no longer applies. You must read the privacy policy of the advertiser to see how your personal information will be handled on their site.

Disclosures Required By Law and Disclosures to Help Protect the Security and Safety of Our Visitors and Our Website

We will disclose personal information as required by law, including, for example, to comply with a court order or subpoena. We may also disclose personal information in order to enforce our Terms of Service, our site and game rules, and to protect the safety and security of our sites, ourselves and others.

What choices do I have about APA collecting, using, and sharing my information?

It is possible for you to use our site without giving us any personally identifiable information. As mentioned above, there are also ways to limit the information collected through technology, though some of the features of our website won’t work if you decide to do this.

After the effective date of this policy, when you choose to register with us or give us personally identifiable information, you will have an opportunity at the time we collect your information (1) to limit communications from us and our third-party sponsors, and (2) to request that we not share your information with any of our third–party partners.

In addition, you can request at any time that we not send future promotional communications to you either by unsubscribing from the communication (with respect to email communications) or by e–mailing admin@apanimation.co.uk and stating your request (with respect to both e–mail and postal mail communications). Please be advised, however, that it may require up to 45 days to fully implement your request.

What type of security does APA provide to visitors of this website?

The importance of security for all personally identifiable information associated with our visitors is of utmost concern to us. We take technical, contractual, administrative, and physical security steps to protect all visitors’ information. When you provide credit card information, our e-commerce partner Shopify uses secure socket layer (SSL) encryption to protect it. There are some things that you can do to help protect the security of your information as well. For instance, never give out your password, since this is what is used to access all of your account information. Also, remember to sign out of your account and close your browser window when you finish surfing the web, so that other people using the same computer won’t have access to your information.

How will I know if APA amends this Privacy Policy?

APA may amend this Privacy Policy from time to time.

If we make any substantial changes in the way we use your personal information, we will notify you by sending you an e–mail at the last e–mail address that you provided us, and/or by prominently posting notice of the changes on our web site.

Any changes to this Privacy Policy will be effective upon the earlier of three business days following our dispatch of an e–mail notice to you or 30 calendar days following our posting of notice of the changes on our web site.

Changes to this Privacy Policy may affect our use of personal information that you provided us prior to our notification to you of the changes. If you do not wish to permit changes in our use of your information, you must notify us prior to the effective date of the changes that you wish to close your account with us.

How does APA collect, use and share information about me gathered offline?

The discussion in this web page applies only to personally identifiable information that you provide to us for the purpose of obtaining from us a product or service primarily for personal, family or household purposes.

In addition to gathering this type of personally identifiable information on our web site, we may collect this type of information through other means, such as by telephone, mail or transactions in person at conferences and other locations.

We may use this information in a variety of ways. For instance, we may use this information to send you promotional materials. We also may use this information for purposes other than sending you promotional materials. For example, we may use this information to process orders requested by you, or to respond to you if you contact us for help. In each instance, our collection, use and sharing of this information will be in accordance with all applicable laws.

Whom should I contact with questions or concerns about this Privacy Policy?

If you need further assistance, please send an e–mail with your questions or comments to admin@apanimation.co.uk

The data controller responsible in respect of the information collected on this website is APA Animation Production Limited.

Our data protection registration number is Z220260X